Resources Library by ANA

Day in the life pilot study

This paper describes a pilot study conducted by Mediamark Research, Inc. to determine how adults allocate their media time over the course of an average day.The results of this study are reviewed in terms of cooperation rates, the allocation of media...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Michal Galin, Richard Fielding, Ted D'Amico

June 16, 2004

In quest of the Holy Grail

Advertisers seek accountability: ad effectiveness of media should be an integral part of planning and evaluating schedules, taking into account both single media and cross media effects.It is important that all media types are comparable from OTS...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Marion Appel, Herman Bos, Lucas Hulsebos

June 16, 2004

Personal probability for print in a multimedia environment

Planning in a multimedia environment has been a huge topic of debate. Service providers, agencies, advertisers and the media have all been challenged with developing the 'best' tools to understand the optimal mix of media.In order to evaluate the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print

Authors: Amy Betz, Caryn Klein, John Ehrenhofler

June 15, 2004

Exposure data for online media in a mixed media planning database

The paper describes a new research approach designed to create a comprehensive planning database for online media vehicles.The model combines user-centric information (target group characteristics and media consumption) and site-centric data derived...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Gerhard Faehling, Johannes Schneller

Company: Institut für Demoskopie Allensbach GmbH

June 14, 2004

Deployment and implementation of the Audience Measurement System (AMS) in Latin America

DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS). The system can provide most of the advantages of a standard set meter while allowing simple, cost-effective deployment to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: David Samson, Sandro Mesquita, Mark G. Welsh

June 17, 2003

Strong enough for adults?

The paper describes an original research approach using an interactive video-on-demand television platform to determine the value of the medium as a research tool to measure consumer response to various stimuli.The results are based on responses to...

Catalogue: ESOMAR Technovate Conference 2003

Authors: John Mills, John Chaplin

January 26, 2003

Digivolving digital kids

This paper demonstrates how, in an increasingly competitive and cluttered media marketplace, sophisticated audience research can work with and compliment marketing strategy in order to pinpoint targets, minimise wastage and identify growth...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Shari Donnenfeld, Caroline Dukes

June 9, 2002

Why DTC advertising has failed in the United States and how it can succeed

Since restrictions on direct-to-consumer (DTC) advertising were loosened in 1997, spending on DTC advertising in the United States has quadrupled. Now the European Union may soon begin testing DTC advertising, but not much consumer research on DTC...

Catalogue: ESOMAR Global Healthcare 2002

Authors: Michelle Castillo, Renee Hopkins

Company: Decision Analyst, Inc.

February 17, 2002

Continuous usability testing for the new Audi website

Website usability is an increasingly important area of expertise for the Internet economy. Making websites easy to use raises acceptance among users and creates higher rewards for e-commerce sites. This presentation is an introduction into the field...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Grit Schönfeld, Tim Bosenick

February 3, 2002